Books on Brands & Storytelling

The Story Factor: Inspiration,Influence,and Persuasion through the Art of Storytelling: Annette Simmons,Doug Lipman: Amazon.com: Kindle Store

This is almost more of a picture book, with large messages in text, in itself a great bit of storytelling - I very much enjoyed this book!

SIGMA is a culture and brand company. We offer services within the area of cultural business development and branding

In this introduction to their book, the authors assert that mythology, the aggregate collection of ancient stories from cultures around the world, can and should play a critical role in helping resolve many of the complexities and crises associated with the world of twenty-first-century business and society.

Group Process Consulting offers short, intense, emotionally anchored experiences in the form of speeches, workshops and group interventions.

An amazingly simple yet thorough book on using storytelling in copywriting for advertising campaigns, public relations, and branding, by Luke Sullivan

Using brands to get what you want, make corporations behave, and maybe even save the world. Consumer Republic is premised on the uncomfortable truth that brands give consumers power over the marketplace that is essentially political. Brands make corporations accountable for their actions and, especially now, they give those corporations something valuable to lose if they fail us. Consumer Republic faces consumers with that power, explains how we got it, and then shows how the choices we make at the cash register can change our own lives, the way that corporations go to market and, ultimately, our entire way of life. Just as an engaged citizen is essential to an effective democracy, so an engaged consumer is the key to a sustainable free market, says Consumer Republic. My new book is a challenge to all of us who consume to vote with our money… and to marketers to be ready for a future in which they will face their customers eye to eye.

Story: Substance,Structure,Style and The Principles of Screenwriting [Robert McKee] on Amazon.com. FREE super saver shipping on qualifying offers. Robert McKee's screenwriting workshops have earned him an international reputation for inspiring novices

The Non-Profit Narrative: How Telling Stories Can Change the World [Dan Portnoy,Brian Morykon] on Amazon.com. FREE super saver shipping on qualifying offers. The Non-Profit Narrative is designed to help non-profits apply storytelling principles to their day-to-day operations and communications for maximum impact. Applying the idea that all organizations have great stories to tell

Jim Signorelli's book