Gail Zahtz
While this started as examples of cross platforms sites, content marketing or content hubs, also known or offered as customer personalization has become so big that its' a business unto itself. Now companies are offering a much different experience than traditional websites which are a variety of platforms that offer different versions of content marketing or personalization, contests, conversions, analytics and more. Because most of the companies offer so many of the different features, we couldn't limit the list to only one feature, but are collecting platforms and examples that provide a wide range of personalized (with of course an emphasis on mobile lately) experience, UX, UI, content calendars, content distribution and more for customers. It's possible that the next wave will be to forgo CMS all together in favor of this much more rich (and expensive) version of platforms that offer out of the box yet customizable solutions for companies to build interactive web experiences.
We found that there are too many numerous overlapping sites to separate out platforms for curation versus personalization versus membership- the end goal for them is all the same: to take some part in making sites personal for the users, relevant for the users, and able to be managed by the company using the solutions to serve their users. So we are creating one larger list that can be segmented to take a deeper look into what is available in different parts of customization, curation, personalization and user roles for the best interest of users and monetization of sites for the owners. Platforms that only do curation are in the curation list. These are for multi use platforms.
Multi platform with personalization on every step of the user experience- this is the wave the founder of Living Labs, Gail Zahtz, has been talking about for five years, and now it's starting to hit more of a main stream. Here are example and resources.
Looking for the top content marketing tools? Here's 123 shared by top industry professionals!
Learn how your organization can provide more engaging and profitable experiences throughout customer and product lifecycles, with the Smart Content Hub from ADAM. A slideshare presentation. https://www.adamsoftware.net/ Full site
Enterprise Search- Enterprise Search enables users to easily find, reuse and repurpose global/localized and multilingual marketing content, so they can launch products and campaigns faster, while ensuring brand consistency.
Pricing upon demo request - Hubs stored on the cloud.
Adobe may be known best for its design software like Illustrator, now offered together in Adobe Creative Cloud, but Adobe Marketing Cloud provides a serious contender in the offerings of digital marketing solutions for all of your marketing needs:
Analytics
Gather, analyze and act upon your customer data in real time and across all marketing channels.
Audience Manager
Build unique audience profiles so you can identify your most valuable segments and use them across any digital channel.
Campaign
Deliver automated, one-to-one messages across all of your marketing channels, based on customers’ actions and preferences.
Experience Manager
Reduce the complexity of delivering the right customer experiences by simplifying the management and delivery of your content and assets.
Media Optimizer
Predict the impact of changes to your search, display and social ads, and then easily manage and automate the campaigns.
Primetime
Create and monetize engaging and personalized TV and video experiences with a multiscreen TV platform.
Social
Use a single solution to create relevant social content, publish to your most engaged audiences and prove your social marketing results.
Target
Quickly create A/B and multivariate tests, understand the most successful content and deliver personalized experiences.
Core services for all of this suite includes:
Personalization
Mobile
Tagging without templates
Store. Sync. Share. Repeat: Find and organize all your digital assets in one place. And connect all your files across Marketing Cloud solutions.
Collaborating
Over 200 integrations with third party software
The ability to manage users across all your Adobe solutions—including Adobe Marketing Cloud, Creative Cloud, and Document Cloud—with one simple login.
Curate social content from others into hubs turning to a focus on products and commerce that you offer.
Collect, manage, and display social content
Build engaging experiences by pulling social content right into your brand website.
Expert moderation and advanced filters
Rely on Bazaarvoice's professional moderators to find the right content for your site.
Branded social content hubs
Use a Lifestyle Gallery to create a branded destination bringing together content from across the social web.
Product page galleries
Feature great content from real people that already love your brand, directly in the shopping experience.
bigtincan hub™ delivers a powerful, intelligent, collaborative and secure solution that delivers the most relevant content direct to users' mobile devices.
Integrated Platform
Everything you need to access, customize, present, collaborate & share content while on a mobile device in one integrated, intuitive platform
User Experiencebigtincan® hub delivers an incredible user experience that ensures rapid user adoption
Content Management
Automatically deliver the right content to the right mobile device users, regardless of where the content resides, directly to their mobile device. Content is organized based on relevance attributes and renders with complete fidelity on any mobile device.
Communications Hub
Extend your communications capabilities. You now have the the ability to send secure messages between individual users or entire groups, real-time video and audio chatting, linking content to social networks, on-the-fly presentation broadcasting to remote meeting participants as well as the ability to subscribe and follow specific bigtincan hub users and content in the system.
Security
Content Intelligence
bigtincan’s Content Intelligence system provides visibility & fine-grained measurement of your content’s utilization as well as intelligence for content that is most relevant given a number of attributes such as a mobile user’s role, association, a company’s particular industry or customer type or content that’s best used at a particular stage in a process, time, location & more
Integrations
Integrates with all of the adobe, microsoft, salesforce and similar products. Did not see integration with wordpress.
bigtincan hub™ Lite
bigtincan hub™ Standard
bigtincan hub™ Enterprise
Organize content marketing efforts with our new content planning, creation and collaboration tool. Assign and schedule content. Share your calendar.
Crescendo includes all of the steps of planning, assigning, editing, publishing and promoting content around a content calendar system. Free trial.
Included in all systems starting at $59 a month- 2 editors, 1 social media manager, unlimited content contributors
Free onboarding
Out-of-the-box editorial workflows
Shared editorial calendar
Direct WordPress integration
(including featured images, tags and categories, meta fields, and publishing)
Preserve formatting and publish to other blog platforms
Preview and direct publish to Twitter, LinkedIn, Facebook
Real-time content optimization suggestions
Content effectiveness analytics
Online content marketing and support communities
Added at $99 a month- 4 editors, 1 social media manager, unlimited contributors
Content contributor training
Added at $199 a month- 10 editors, 4 social media manager, unlimited content contributors
Ongoing one-on-one phone support
Curation Suite is a content curation platform for WordPress. Works with any theme and any plugin you have.
Curation Suite is one time fee of $97 and Listening Engine is $9.97 a month
Curation Suite
Listening Engine
If you're looking to focus your email automation and campaigns around email, and integrate with many other programs you may already be using, Drip fills the hole in making these campaigns work. Among many other 3rd party integrations, this integrates with Wordpress as a plugin
Try it free, and then set up at $1 a month until you're ready to do campaigns, then it's $49/ month for up to 2,500 emails a month and $99 for 5,000.
Create workflows with the kind of chart set above, and then automatically send out emails, make integrations, create rules and automate your emails and other marketing via drip.
In addition to email, you can capture your emails via a pop-up widget, embedded on your site, triggered at exit and they are all hosted as an option on the drip website.
Actions work as an if this then that. Choose a trigger of a customer even with drop downs, name it, then choose an action to automate.
Send targeted emails via drip campaigns (a sequence of emails like an email course or user onboarding), broad email blasts, one-offs for specific events or a specific tag.
Each email goes through the Liquid templating system so you can have all of the basics set up, but also each customer gets exactly the content they want or need.
Identify your best leads via their scoring algorithm and its' reports.
With 11 automated triggers and 14 actions, automations can be used to move subscribers in and out of campaigns, apply tags, record conversations, send to another application (like your CRM) and more.
Other integrations include landing page providers, payment gateways, shopping carts and CRM systems including: SumoMe, unbound, leadpages, stripe, close.io, gravity, gumroad, wistia, gosquared, zapier, kickofflabs, segment, calendly, shopify, textiful, pipedrive and Paypal.
Newer features include: reports, split testing, concierge service, campaign blueprints, RSS to email, multi-user access, custom email templates, custom redirect pages, localization and more.
Elcom global provider of .NET Enterprise Web Content Management Solutions (CMS). Through the features listed below of the core product, elcomCMS assists organizations in meeting their digital objectives for websites, intranets, portals, mobile, social, online marketing, eCommerce and learning management. (note- by being a .NET solution, this ties you to microsoft and higher hosting fees.)
CORE FEATURES
This is a hard system to classify- because it really does a lot of different items with the goal of monetizing your knowledge. Kajabi says "the one system you need to sell your knowledge online". Create a website, sell your digital products, and grow your customers.
Some features:
Products
Website
Sales Tools
Membership
Marketing
Advanced
$311/ month
$719 / month
"CoSchedule is the best way to plan your marketing and save a ton of time. Trusted by more than 10,000 bloggers, editors, and social marketers world-wide."
Branded the same as the properties under Jay Baer - content marketer - but it has it's own team and he isn't on the official team. The graphics and links, etc are all connected with convince and convert media, consulting, network of podcasts, and the co-schedule blog- all of them are in the top positions in their niche of content marketing.
Coschedule Features include:
Third Party Integrations
Social media included:
Pricing
Team Marketing:
$79 a month (or $720 a year)
Custom Team Workflows
Social Media Templates
Premium Integrations
5 users
10 guests
10 social profiles
Team Automation
$149/ month (or $1,440 a year paid annually)
Social Automation
Auto-pilot publishing
Data Driven Intelligence
10 users
20 guests
25 social profiles
Team advanced
$359/ month ($3,600 a year paid annually)
Calendar gives more control and insight
25 users
4 guests
100 social profiles
Like the other Salesforce enterprise options, Marketing Cloud offers everything you could want in email, multi channel, content marketing, social media marketing and real-time relevant communications.
Major Features and Components Include
Journey Builder
Guide customers on 1-to-1 journeys across sales, service, marketing, and beyond — uniting your brand’s voice and providing a seamless experience.
Email Marketing
Mobile Marketing
Every company should approach marketing with a mobile-first mindset — and Marketing Cloud is leading the way. With 1-to-1 personalized messages, our mobile solutions put you in touch with customers’ ever-changing context, from smartphone to tablet to laptop.
Social Media Marketing
Web Personalization
The website remains a key point in the customer journey – often marking the first interaction with a brand. Our Web marketing tools make it easy to create beautiful, dynamic Web pages and personalized content, then track every action your customers take, in real time, to make the insights actionable.
Advertising using Social.com
Content and Messaging across all of your platforms
Customer Data Platform
Customer data is their catalyst for 1-to-1 journeys. The Customer Data Platform brings all of your customer data into one place, with real-time analytics that are actionable and predictive, plus tools to measure everything. Make informed, automated, and predictive decisions with next-generation tools to personalize every step of the journey.
Predictive Intelligence
The world has become a “noisy” place. Predictive Intelligence gives marketers the power of data science to understand each customer’s preferences and intent to automatically optimize every interaction, in any channel, across the customer journey. Drive more conversions, win loyal advocates, and cut through the noise every step of the way.
While none of the full salesforce cloud platforms are entry level (and for these you do need to be in contact to even get prices) they do offer this suite in smaller bundles for clients who are only interested in advertising, social, B2B lead generation and/or Email, Mobile, and Web Marketing.
Have an eye for creating converting websites? Marketing Research: Articles, Reports and Case Studies at Marketing Sherpa all focus on that. They are not an agency or vendor, but a focused site on creating conversion focused websites and other digital. We've put this in with content hubs and other resources, even though they are not a platform, to give you somewhere to go to get a lot of case studies.
Moz Content for publishers automatically audits and sorts content according to topic, type, and author so you know which tactics are more effective at engaging your target audience.
Sample Features
Pricing
$59 a month
$129 a month
$199 a month
Moz other Products Include:
Moz Pro
Track weekly search engine keyword rankings for your site and the competition
Track keywords on Google, Bing and Yahoo in 200+ countries plug segment by campaign, keyword label and location.
Represent overall rankings performance with one metric based on positions and Click Through Rates (CTRs).
Discover your top competitors and compare your ranking performance.
Keyword Research-Discover and prioritize the best keywords to target using Keyword Explorer.
Access and evaluate the most important links on the web with our industry-leading metrics- Moz Page Authority and Domain Authority.
Quickly identify the SEO fixes that will take your website to the next level.
Search top-performing content across the web to find winning strategies and accelerate your content efforts.
Prove and improve your impact on site traffic via reporting.
*Moz SEO tools *(all included in pro- included in different packages)
Campaigns- organic traffic, keyword rankings, search visibibility
Open site explorer (link building opportunities by researching backlinks)
Fresh web explorer for mentions of your brand
Keyword and Rankings- On-Page Grader, Rank Tracker, Keyword Explorer tools
Crawl Test- a site audit of up to 3,000 pages against any public domain.
Moz Bar- Access SEO metrics for every page your visit
Moz Local for local search marketing
Followerwonk for Twitter Analytics - connect with influencers and prospects, search and compare users, learn how to engage and optimize your social presence.
ONTRAPORT is an all-in-one business and marketing automation platform that removes the burden of technology for small businesses and entrepreneurs. Publish, market, sell and organize with this platform for $297 or $597 a month.
PUBLISH
MARKET
SELL
ORGANIZE
Product
Build content hubs quickly and easily, collaborate with your team, publish for any audience, and share everywhere. Sign up for your free demo.
Pressly collects all of your content into gorgeous, customizable hubs, giving you and your team or community a unique place to organize, publish and collaborate.
Features
PRO- Starts at $499/month*
Consider annual pricing
$499 is based on a 10% discount given to organizations who sign annual contracts and pay for year = $6,000
Plan includes:
Enterprise Pricing- Contact them
Everything in Pro plus:
Rebel Mouse, when it was started ,was a tremendous way of taking social content that you posted and getting it up almost immediately into a constantly changing website look of the site. In the original iteration of Rebel Mouse: you could create a blog, website or social page in seconds by connecting your social networks like Twitter, Facebook, Instagram, Google+ and LinkedIn. RebelMouse is used by small businesses, individuals, publishers and brands using the RebelMouse Platform and being able to integrate it as pages or sections into your wordpress or other site.
In time, because the engine underneath RebelMouse must be extremely robust, many large companies and agencies started doing amazing campaigns using RebelMouse- but this came at a hefty price tag.
"RebelMouse 2.0" seems to have moved in the direction of being a web platform that has a heavy emphasis on content distribution- great for those who can afford it. While they do not post their prices, when their less expensive item "Rebel Runner" launched they had a "very limited special introduction" of $5,000 a month to run the program. Being that is the lower end, and the emphasis is on their second product in which you work hand in hand with a development team throughout the entire process, we imagine that whatever heft there is behind RebelMouse is so great that it is now saved for the very large brands that can afford it.
Rebel Runner- at prices that appear to probably be around $10,000 a month- put up a templated type of website that may or may not be a mix of other people's content or just your own. One of the features is taking advantage of their distribution graph, that appears on the site to help you publish and distribute at the best times and ways. The site examples appear like upscale blogs.
Rebel Roar is definitely now a publishing platform. It appears to offer a lot of weight underneath to enable large properties to create endless sites and campaigns to reach markets. The Rebel Mouse site includes these as its' major benefits/ features:
RebelMouse has even created a developer program or partners through GitHub: https://blog.rebelmouse.com/rebelmouse-developer-progam-1400732996.html
There is definitely a lot underneath RebelMouse I have seen some extremely creative and successful campaigns using Rebel Mouse. But the question remains on whether it is appropriate anymore to stay on the list of content curation tools, or if it has morphed into a high end (expensive) web platform with an emphasis on multi channel and social media distribution.
Content marketing software for small marketing teams and small business. Save time planning, curating, publishing and distributing content. Generate SEO, traffic and leads.
Advanced Content Curation
Content Calendar and Library
Content Distribution and Scheduling Social Media
Skyword is a collaborative content calendar and publishing system (including to social media). Pricing not on site.
Features:
HELP WITH YOUR CONTENT TEAM CREATION
Help putting together a talented, committed team of content creators via their creative pool, content strategists and a technology platform that streamlines management and payment processes.
CALENDAR FOR PLANNING
The Skyword Marketing Calendar is built to align your strategy with the rest of marketing, and provide other teams across your organization visibility into your content marketing game plan. Preview your entire month at a glance, or highlight specific assignments to see even more detail. View and create assignments, RFPs, projects, and events. Capture activities such as marketing events, product launches, corporate announcements, paid media flights, conferences, as well as organizational milestones, and keep them organized within the Skyword Marketing Calendar. Ensure that stories are being assigned and published in support of your organization’s efforts for a more solidified brand experience.
ORGANIZING YOUR WRITERS
The Skyword Platform helps you make sure content editors in London, Brazil, and Beijing are all rocking to the same brand story groove. Each contributor can easily pull up program-specific guidelines and editorial standards, and our content strategists can help you develop creative briefs that communicate your vision clearly. When each content contributor can dive in knowing the parameters, the message, and the keywords for his or her particular article or video, it makes a huge difference in the scalability of your message.
COLLABORATION
The Skyword Platform was designed to streamline the process and bring visibility and clarity to everyone in the enterprise who has a stake in your project. At the same time, it is fully customizable to your approval processes. You can invite as many reviewers as you need to, at whatever point of development it makes sense for them to step in. Reviewers can make comments within the body of a shared text document, or as time-stamped comments on videos in progress. Everything stays in one place, and everyone stays sane.
SEO
Search engine optimization plays an important role in content strategy, and the SEO Scorecard on the Skyword Platform makes it a clear, simple process. When you assign keywords to a particular article, contributors must meet your SEO standards before they can send it out for review. You can even optimize content for search in local languages and locales.
PUBLISH TO SOCIAL MEDIA
Do they move audiences to act in the ways you hoped they would? Or do they sit around collecting dust? We help make sure it’s the former. From the Skyword Platform, you can publish content to various social media platforms. You can even promote and track content performance directly from the Platform, so everything stays in one place. Take advantage of our partnership with content discovery services to distribute your content to the sites and social networks where your audience is.
ANALYTICS
When you’re looking for clarity on how well your content program is performing, it helps to have all the metrics in one place. From the Skyword Platform, you can track storytelling metrics such as content, contributor, and social performance alongside Google Analytics such as channel, acquisition, engagement, and goal completion metrics – giving you the full performance narrative without leaving the page. Content marketing is a learn-as-you-go strategy, and metrics are your audience’s way of telling you which stories resonate with them the most. The more clearly you receive that feedback, the better you’ll be able to fine-tune your strategy and create a brand voice that gets shared, noticed, and amplified.
The marketing content hub is the Microsoft enterprise software solution that provides marketers with a 360° interaction on all of their content and processes.
Interestingly, when comparing features for membership, directories, online sales and many of the other items included in the comparative SaaS solutions we've found, we tripped over association management software and found that, depending on what you are creating, this may be an all in one solution to all of your needs. While we created another list only on association and member management software, we are including Timberlake as an example of features and pricing. With the case of Timberlake's program, for example, they even include all the costs of the website design, development and hosting. So we are sharing this and all the features and pricing as another option when you're looking at whether you piece together solutions for your content, membership, online sales, events, directories and more and see if your needs are better met by an all inclusive solution.
As with most programs, Timberlake (run by Naylor Association Solutions) has three levels of service and product. Unlike most sites, they are willing to put out your full first year (with set up fees being more) and second year pricing on the website in addition to all of the features and individual fees.
The entry is "GO" at $295/ month licensing, a $2,495 setup and thus first year costs total $5,035 and second year $3,540. This is designed for associations migrating from manual processes and older databases to an AMS, Website CMS and training. Unlimited staff users and up to 10,000 contact records.
The middle level PRO at $595/ month, a $2,495 setup comes to $9,635 your first year and $7,140 your second year in monthly fees. Timberlake says this is their most popular edition and provides a full featured AMS, Website CMS and unlimited support. Unlimited staff users. 30,000 records.
Enterprise level is $1,495 / month, $8,750 setup for first year cost of $26,690 and second year monthly of $17,940. This includes every module offered by Timberlake and features can be completely customized to meet any association needs. Unlimited Staff Users. Up to 75,000 contact records, the "Sandbox Environment."
Features for all Editions
Added with Pro
Included only in Enterprise
Account based marketing (ABM) software to personalize the web like email to increase leads, engagement, and sales conversations for target accounts.
Triblio provides account-based personalization software that creates personalized messages and CTAs in minutes. You can promote messaging, content and CTAs across multiple channels to unify your campaigns and extend your marketing-automation campaigns to website and other corporate channels. Triblio defines your campaign-audience segments by persona or account, and you can choose to personalize by any of the following:
Triblio helps you create personalize content marketing to drive future sales:
Triblio connects multichannel lead nurturing campaigns
Use Triblio to personalize your web and cross channel campaigns:
Use Triblio to personalize your web and cross channel campaigns
Pricing
$1,800 / month
$3,200 / month
25 Active Audiences
Marketing Automation Integration
50K Anonymous Accounts
Analytics and Reporting
100 SFDC Named Accounts
Gold Customer Success Package - Silver + 90 Days Managed Services, Design and Deploy 3-5 Campaigns
Unpickle Customer Experience Platform helps drive Customer Service Delivery and Management, Monetizing Customer Experiences, via synergistic combination of business priorities, Big data deployment, Process Automation, analytics and technology.
They pick up customer actions at key touchpoints and produce the analytics to make better decisions on when and how to engage with customers during the buying cycle of dream-plan-buy-share.
They are mostly a business analytics solution, not a curation or publishing system.
Stay tuned as we merge our numerous multi-media properties into Living Labs. Lists will be one foundation of the thousands of curated resources, products and services offered for Baby Boomers, pa...
